Research on the Current Situation of Educational Functions of Campus Slogan Culture in Universities: A Case Study of X University

Abstract

Under the strategic background of building a culturally strong nation, campus slogans—as an important component of campus culture—have attracted attention for their educational functions. However, various issues currently exist within university campus slogans, including lack of creativity in design, disorderly management, and insufficient integration into the educational system of campuses. This study takes X University as a case study, employing semi-structured interviews to investigate the current situation of the educational function of campus slogan culture in higher education. Through qualitative analysis of interview data, a relevant theoretical model was constructed, deeply exploring aspects such as slogan awareness, attitudes toward slogans, cultural relevance, and expectations of educational functions. The study found that students’ attention to campus slogans is influenced by multiple factors; their attitudes are diverse, and they suggest various improvements. Campus slogans somewhat reflect school culture but have limited roles in cultural inheritance. Numerous problems exist in current slogans, yet students hold high expectations for their educational functions, with specific hopes at both behavioral and cognitive levels, and they wish to participate in slogan design. Universities should optimize slogan design and management, leverage their cultural educational functions, enhance campus culture construction, and promote students’ holistic development.