QI, Tianfei. Research on Marketing and Innovation Strategies in China’s Gacha Game Industry--Taking MiHoYo Company as an Example. Journal of Education, Humanities and Social Sciences, [S. l.], v. 48, p. 8–12, 2025. DOI: 10.54097/d7qk8841. Disponível em: https://jehss.com/index.php/ojs/article/view/3. Acesso em: 27 jul. 2026.