ZHANG, Jingling. Research on KOL marketing strategy optimization in social media platforms: Taking Xiaohongshu as an example. Journal of Education, Humanities and Social Sciences, [S. l.], v. 51, p. 289–297, 2025. DOI: 10.54097/ddnh2943. Disponível em: https://jehss.com/index.php/ojs/article/view/94. Acesso em: 1 sep. 2026.