Differentiation Research on Content Creation and Business Model of Bilibili

Abstract

With the rapid development of the Internet, there are plenty of video platforms available for people to choose from. However, most young people spend more time using Bilibili, and an increasing number of middle-aged users are also using Bilibili. This study explores the uniqueness of content creation and business models in Bilibili. Since its establishment, Bilibili has formed a relationship with other long and short video platforms by relying on User-Generated Content (UGC), building a strong community culture, and a flexible business model. By analyzing Bilibili’s content creation model, community interaction mechanism, and business model, the study discovered that Bilibili's advantages and competitiveness in deep cultivation in vertical fields and improving user stickiness. In addition, the study also points out that as the user scale grows and regulatory pressure increases, Bilibili needs to explore new revenue sources while maintaining community characteristics in order to maintain profitability and competitive advantages. This article provides strategic suggestions based on the international development of Bilibili to further improve its market competitiveness.