Analyze the manifestation of "new mythism" in "The White Snake: The Origin" from the perspective of new media

Abstract

With the development of the Internet, digital technology has increasingly become one of the manifestations of imaging technology. As a relatively successful animated film, "The White Snake: The Origin" showcases the phased achievements of the continuous development of the digital age. This article takes the animated film "White Snake: The Origin" as a case and starts from the perspective of new media to explore the creative logic and cultural representation of "new mythism" in the digital age. This paper mainly focuses on three major directions. Firstly, starting from reconstructing the traditional narrative structure under new media technology, it discusses the significance of establishing a database and reconstructing myths through nonlinear narratives for the reconstruction of traditional myths. Secondly, by analyzing the participatory production model, it is explained how this model breaks the traditional myth of the single production model. Ultimately, through the translation and processing of cultural symbols, it explains how this film animation presents and expresses cultural symbols in a new way from the perspective of new media. This article ultimately explains that the essence of new mythism is the reproduction of traditional myths empowered by technology, which expands the boundaries of myths, but at the same time generates the risk of the dissolution of traditional myths.