Research on the Role Positioning and Influence of New Media Anchors in Cross-Cultural Context

Yingge Wu

doi:10.54097/z71a2s71

Authors

Yingge Wu

DOI:

https://doi.org/10.54097/z71a2s71

Keywords:

intercultural communication, new media, international communication, broadcasting and hosting, live broadcasting, short video.

Abstract

This article discusses the role and influence of new media anchors in cross-cultural contexts, and analyzes their role in international communication and their impact on audiences. Combined with specific cases, the article explains how new media anchors can enhance the effect of cross-cultural communication through language, cultural adaptation, communication strategy and algorithmic mechanism, and discusses their social responsibility and development trend. The study shows that new media anchors play an important role in shaping international public opinion and promoting cultural mutual understanding, but also face challenges such as cultural misinterpretation and identity.

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