Digital Transformation Strategies of Fashion Journals in the Context of New Media: The Case of Vogue

Nantong Fu

doi:10.54097/jfw83155

Authors

Nantong Fu

DOI:

https://doi.org/10.54097/jfw83155

Keywords:

digital transformation, new media, fashion magazine, Vogue, innovation strategies.

Abstract

As new media constantly develops and improves, the fashion magazine industry is facing unprecedented challenges and opportunities. Vogue, as a globally renowned fashion magazine, must reflect a unique strategy and innovation in digital transformation to maintain its leading position in the industry. This study aims to explore Vogue's digital transformation strategies in the context of new media through literature research and case analysis methods. The research identifies that digital transformation has brought advantages such as diversified content, enhanced user interaction, and increased brand influence on fashion magazines, while digital transformation has also brought presenting challenges like technological investments, rapidly changing user demands, and fierce competition with emerging media platforms. This study aims to summarize the successes and challenges of Vogue during its digitalization and propose practical strategy recommendations for the fashion magazine industry to improve competitiveness and better cope with future changes in media environments.

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