Vol. 51 (2025): 4th International Conference on Media, Art, Management and Educational Engineering (MAMEE 2025)

March 29-30, 2025 | Vienna, Austria

Editors: Maria Galsworthy, Wen Zhang

ISBN: 979-8-89183-149-0

Published: 08-05-2025

Articles

Innovative Applications of Virtual Reality and Augmented Reality in New Media Marketing

Lin Yu

1-7
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Digital Diplomacy in the Era of New Media: The Complex Interplay of National Image, International Migration, and Electoral Politics

Shijie Wan

8-14
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Comparative Analysis of British and American Poetic Traditions: A Study of Hardy, Frost, Bishop, and Schuyler

Ziang Liu

15-20
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Digital Transformation Strategies of Fashion Journals in the Context of New Media: The Case of Vogue

Nantong Fu

21-25
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The Application of AI Technology in Brand Marketing: A Case Study of Procter & Gamble

Mingrou Liu

26-30
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Exploring Innovative Pathways in Digital Marketing Models in the Era of Artificial Intelligence

Yiran Chen

31-35
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A Study of Subway’s Social Media Marketing Strategy

Yilang Yan

36-40
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Research on the Factors Influencing the Purchase Intention of Young People in E-commerce Live Streaming Rooms: A Case Study of Beauty Live Streaming Rooms

Xiaorui Xu

41-47
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Consumers' Responses to Different Advertising Formats and Their Impact on Purchase Intention

Wei Zhang

48-58
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Research on ASUS's Marketing Strategy in China

Zeyuan Zhuang

59-64
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The Role of Social Media in Enhancing Collaborative Learning in Online Education

Hanyuan Lin

65-70
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The Influence of Social Media Short Videos on Brand Engagement and Communication

Yiwei Zhou

71-76
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Young Females and "Old Money": Marketing Innovation and Consumer Psychology Inside the Luxury Industry

Yifei Li

77-81
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Anta Sports Brand Marketing Strategy Optimization Analysis

Lizhen Sun, Chenggang Xie

82-88
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Warner Bros. Home Entertainment’s Marketing Strategy Optimization Analysis Based on 4P Model

Wenjin He

89-94
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The Impact of Social Media on Parent-child and Peer Relationships

Jiaqi Li

95-101
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Analysis of the Convergence and Mutual Appreciation of Traditional Radio and Television Media and New Media

Yufei Feng

102-107
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Fenty Beauty's Marketing Strategy: Inclusivity, Social Media, and Celebrity Leverage

Yuchan Jin, Yuxin Zhang, Yuanyuan Zhao, Kean Zhu

108-112
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A Study on the Evolution of Korean Female Film Roles Based on Text Analysis

Shimiao Wang

113-120
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A Study of the Impact of Short Cultural and Travel Videos on Urban Tourism Intention

Ziteng Wang, Xuqi Cao, Hanyu Shao, Qitong Gao, Jingyi Xu

121-130
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Translations of Address Terms in Thunderstorm from the Perspective of Context Theory

Yining Zhang

131-140
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Research on Brand Building Strategy of Suzhou Embroidery Culture in the Background of Digital Marketing ——Based on the Perspective of SWOT Analysis

Shanni Zou

141-147
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Vincent Van Gogh's "The Starry Night"

Xinjie Zhou

148-153
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Exploring Narrative Techniques and Artistic Expression in the Buddhist Murals of the Mogao Caves

Kong Wing Huen

154-159
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Integrating AI into Journalism Education in China: Pathways for Curriculum Innovation and Ethical Adaptation

Yuehan Yang

160-174
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The Evolution and Challenges of Interpersonal Interaction in Digital Work Environments

Luping Yao

175-184
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The Impact of Business Hot Spots, Fashion Trend Development and Audience Aesthetics on Fashion Management

Zijia Ge

185-193
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On the Impact of Social Media on the Dissemination of Gender Equality Ideology

Jingran Bao

194-199
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Designing Audience Flow State in Narrative Media

Jiuzhen Deng

200-207
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An Analysis of Feminist Values in the Film Barbie

Tianyi Zheng

208-212
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Research on Marketing Strategy of Animation Derivatives

Simiao Gao

213-217
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A Constructivist-based Study of Introductory Cello Instruction

Yu Fu

218-223
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A Study on the Development of Blues Music and Its Interaction with American Society

Tian Sang

224-233
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Application of Extended Reality Technology in the Home Furnishing Industry: A Case Study of IKEA

Jiaming Zhang

234-242
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Analysis of Performance Techniques in the First Movement of Haydn's Piano Sonata in B-flat Major

Yubin Jiang

243-249
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Effect Optimization and Educational Application of Visual Communication Design Based on Deep Learning

Zhenzhen Zhao

250-255
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Innovative Integration of Digital Media Art Design and Traditional Chinese Cultural Elements -- A Case Study of the "Florasis·Miao Impressions" Series

Han Mei, Wang Wei

256-267
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Modern Fashion Design Trend and Integration Innovation from Cross-cultural Perspective

Dongmin Han

268-272
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Subversion, Carnival and Resonance: Interpreting the Phenomenal Popularity of Ne Zha 2 from Carnival Theory

Sichen Liu

273-278
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Research on Public Opinion Control in Online Public Opinion Events: A Case Study of the "Li Wenliang Incident"

Jiaying Li

279-288
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Research on KOL marketing strategy optimization in social media platforms: Taking Xiaohongshu as an example

Jingling Zhang

289-297
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A Review of Empirical Studies on Multimodal Second Language Classroom Teaching in China —— Based on the Papers Published in 9 Core Chinese Linguistic Journals

Yanling Pi

298-307
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An Analysis of How Private Museums Create Attractions - A Case Study of the Guanfu Museum in Beijing

Ruiqi Shi

308-313
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Exchange and Influence of Ancient Artworks from a Cross-Cultural Perspective

Wanxi Luo

314-327
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Preface

Preface: 4th International Conference on Media, Art, Management and Educational Engineering (MAMEE 2025)

Maria Galsworthy, Wen Zhang

I

Vol. 51 (2025): 4th International Conference on Media, Art, Management and Educational Engineering (MAMEE 2025)

Articles

Preface

Indexing & Abstracting

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