On the Impact of Social Media on the Dissemination of Gender Equality Ideology

Abstract

With the development of time and science and technology, social media plays an increasingly crucial role in the dissemination of gender equality ideology. However, in the past, people failed to use social media properly, which hindered the spread of gender equality ideology. At present, social media also provides favorable conditions for the dissemination of feminism, enabling more women to construct their self-identity through it. The interactive and sharing nature of social media allows gender equality ideology to spread more rapidly. Nevertheless, capitalists use social media as a tool for profit-making, and some extreme and law-breaking elements use it to promote radical anti-feminism. These issues have led the public to misunderstand the true meaning of feminism, thus generating a resistant mentality and making the dissemination of gender equality ideology more difficult. This research argues that deepening self-recognition and appreciation helps to break the public's fixed concept of gender.