The Application of AI Technology in Brand Marketing: A Case Study of Procter & Gamble

Abstract

This article comprehensively discusses the in-depth application of artificial intelligence technology and its far-reaching impact in the context of the digital marketing 3.0 era. With the rapid development of technology, AI technology has become an indispensable help for marketing departments, bringing unprecedented changes to brand marketing. Taking Procter & Gamble as a specific case, this article analyzes the practical application effect of AI in brand marketing in detail. The study finds that AI has significant advantages in gaining insight into consumer needs, accurately positioning the market, enhancing user experience, and improving marketing efficiency. However, at the same time, the application of AI technology comes with potential risks and challenges, such as information security threats, algorithmic bias, and over-marketing. Therefore, this paper proposes that while enjoying the convenience and benefits brought by AI technology, brands should take better measures to protect user information and use AI technology within a reasonable range to achieve more robust and sustainable development. The application of AI technology in brand marketing has broad prospects and potential, but at the same time, it also requires brands to respond to potential risks and challenges more prudently and comprehensively.