Warner Bros. Home Entertainment’s Marketing Strategy Optimization Analysis Based on 4P Model

Abstract

In today's digital era, Warner Brothers demonstrated outstanding foresight and innovation in the role of digital marketing, actively sought various ways to disseminate its own film works and achieved a series of remarkable achievements. This paper aims to analyze the advantages and disadvantages of Warner Bros. 'marketing methods, using the 4p marketing analysis method, in particular, to understand social media as a popular promotion method at present. Warner Bros are good at using novel communication methods on social media, providing many classic characters in movies to people around the world, and have diversified channels to publicize their films. But there are also some drawbacks. Warner Bros. has neglected the taste and promotion of films in emerging economies. The second problem is the quality and diversity of the films. Warner Bros. will be able to locate some localization in the face of emerging economies and cooperate with competitor in creating movies. In addition, it will strive to make the movies more diversified, use high-tech technologies to investigate and cater to the tastes of audiences, and finally create high-quality movies.