An Analysis of How Private Museums Create Attractions - A Case Study of the Guanfu Museum in Beijing

Authors

  • Ruiqi Shi

DOI:

https://doi.org/10.54097/mgzsb281

Keywords:

Private Museums, IP Image Creation, Cultural Heritage Promotion, Knowledge Output.

Abstract

This paper focuses on the development status of private museums. Taking a typical private museum as an example, it deeply analyzes its innovative practices of following contemporary hot topics in the context of modern society, including creating the "Guanfu Cats" IP image, promoting traditional clothing culture, and providing a rich variety of seals. At the same time, it explores the efforts and achievements in knowledge and cultural output, aiming to reveal the unique value and significance of private museums in cultural dissemination and inheritance, and providing useful references for the development of related fields.

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References

[1] Song Yuchen. "An Analysis of the Cultural Dissemination Power of the Museum IP Image Construction - Taking the 'Guanfu Cats' of the Guanfu Museum as an Example." Collection, 2023, Issue 06, pp. 92 - 94.

[2] Su Hui. "Research on the Communication Strategies of Private Museums." Jinan University, 2022, Issue 12, p. 54.

[3] Li Sifei. "A Brief Discussion on the Cultural and Spiritual Connotations of the Beijing Guanfu Museum." Proceedings of the 2020 National High - end Forum on Educational and Teaching Innovation and Development of the Educational and Teaching Innovation Professional Committee of the China Education Development Strategy Society (Volume III), April 2020, p. 2.

[4] Zhou Xinyi, Bu Honglin, Zhai Yao. "Research on the Design and Marketing Strategies of the Cultural and Creative Products of the Palace Museum." Industrial Innovation Research, 2022, Issue 11, pp. 75 - 77.

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Published

08-05-2025

How to Cite

Shi, R. (2025). An Analysis of How Private Museums Create Attractions - A Case Study of the Guanfu Museum in Beijing. Journal of Education, Humanities and Social Sciences, 51, 308-313. https://doi.org/10.54097/mgzsb281