Innovative Integration of Digital Media Art Design and Traditional Chinese Cultural Elements -- A Case Study of the "Florasis·Miao Impressions" Series

Abstract

The rapid development of internet technologies since the start of the intelligent information era has profoundly incorporated network systems and new media into everyday life, transforming the landscape for contemporary media development. Specifically, the emergence of digital media has made digital media design and art a crucial part of the creative sector. Digital media art and design, which has its roots in digital technology, creates innovative artistic works by combining visual arts, design principles, computer graphics, and media innovation. Incorporating traditional Chinese cultural aspects into this sector enhances China's cultural influence worldwide while also showcasing its rich cultural legacy. Using the "Florasis·Miao Impressions" series as a case study, this study investigates successful approaches for incorporating traditional Chinese cultural components into digital media art and design. The study explores novel methods for fusing digital media art with conventional cultural elements by thoroughly examining its design philosophy, implementation tactics, and market performance. The results provide insights for cross-cultural creative practices by demonstrating the developmental potential and application value of traditional cultural aspects in modern digital media art design.