Research and Analysis on the "Standing Out from the Crowd" Hits of Music Short Videos on Bilibili in Terms of Viewing Volume—Taking "Zuya Naxi" and "Peng Peng Peng Peng Peng" of Bilibili's Top 100 UP Owners in 2020 and 2022 as Examples
DOI:
https://doi.org/10.54097/s0q9y741Keywords:
short video; music; characteristics of works; influence.Abstract
In recent years, a phenomenon has emerged in many works submitted by UP owners on Bilibili—that the viewing volume and the number of likes of one or several videos are far higher than their number of fans and average viewing volume. In this research, two music UP owners meeting the research criteria were selected from the "Annual Top 100 UP Owners" list on Bilibili, and three videos with the highest viewing volume for each were chosen, totaling six videos, aiming to find the commonalities among them.
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References
[1] Lin Lu: "Analysis of the Characteristics of 'Hit' Music Creation on Short Video Platforms and Its Impact—Taking a Short Video Platform as an Example", Popular Arts, 2022, issue 23, pages 98 - 99.
[2] Ming Yuhua: "The Successful Experience and Reference Significance of Li Ziqi's Short Video Operation", New Media Research, 2022, issue 22, volume 6, pages 79 - 81.
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[5] Peng Huiying: "Analysis of the Types and Characteristics of Contemporary Network Popular Music—Taking the Music Platform of Douyin APP as an Example", Art Science, 2019, issue 08, volume 32, page 118.
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